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Job Title: Ecommerce Marketing Manager
Company Name: Kellogg
Location: GREATER MUMBAI, IN United States
Position Type: Full Time
Post Date: 12/30/2017
Expire Date: 01/21/2018
Job Categories: Advertising/Marketing/Public Relations, Information Technology, Internet/E-Commerce, Law Enforcement, and Security, Sales, Executive Management, Research & Development, Web Technology
Job Description
Ecommerce Marketing Manager
As a market leader in the breakfast category, Kellogg India is always looking to stay ahead of the curve by investing in the right future potential. E- Commerce is one such platform with a large consumer base that provides the right opportunity for creating awareness and driving brand penetration. It is the fastest growing channel for the company and is consistently gaining more share of business over the years.

The ambition is to grow the channel by 5 times of what it is today by 2020.

The E-Commerce marketing manager role has been specifically created to support this growth through the right marketing initiatives and partnerships with the key customers.

Duties & Responsibilities:

The core of Kellogg’s culture is “Soul of a start-up” and the E-commerce team is literally in the front line of it. It is a young dynamic team which is constantly trying out new initiatives and methods to drive business with key E-commerce partners. The primary responsibility of the marketing manager is to support the team by:

Create & Execute:

+ Develops and implement the strategic E-commerce marketing plan for the organization.

+ Create, implement, and oversee the online marketing calendar to drive qualified traffic and conversion. Partner cross-functionally to support Brand initiatives.

+ Stays abreast of changes in the online marketing environment and adjusts plan accordingly to best serve the objectives of the organization.

+ Manage digital marketing initiatives; E-mail, SEO, SEM, affiliates, social, retargeting, to hit traffic plans and ROI.

+ Partner with E-Commerce teams/ organizations to provide continuous improvement of website user experience.

+ Brief creative department on all assets needed for marketing campaigns and site content.


+ Collaborate with IT department to establish site analytics, system security, etc.

+ Lead measurement and reporting on key performance indicators and provide actionable data to inform decisions to improve the business.

+ Benchmark and analyze the performance of all online marketing campaigns and promotions.

+ Use Omniture/Google Analytics and other business tracking tools to make strategic and tactical recommendations


+ Coordinate & contribute to the development of supplemental website content for E-Comm partners such as product technology details, fit guides, product collections, as seen in etc.

+ Advocate best practices and research new industry trends/opportunities for increased web sales and online branding.

Education & Experience:

+ MBA.

+ 3 years of experience post MBA.

+ Worked in Marketing with an organization or FMCG organization front facing E-Com

Working Relationships:

+ Reports to - Associate Director – DTC & Emerging Channels.

+ Peer Relationships - Marketing & Sales Team.

Work Environment:

+ Based in Mumbai –Corporate Office.

+ No regular travel requirements.

The Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.

**Title:** _Ecommerce Marketing Manager_

**Location:** _IN-MH-Greater Mumbai_

**Requisition ID:** _MAR001644_

**Job Function:** _Marketing_

**Job Type:** _Professional_

**Closing Date:** _Feb 12, 2018, 11:59:00 PM_

**Relocation Assistance:** _Yes_
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Company Name: Kellogg
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