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Job Title: Media and Connections Director Asia Pacific & Africa
Company Name: Kellogg
Location: , Singapore
Position Type: Full Time
Post Date: 12/28/2017
Expire Date: 01/27/2018
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Finance/Economics, Sales, Executive Management, Research & Development
Job Description
Media and Connections Director Asia Pacific & Africa
Lead and guide the Kellogg teams and agencies to deliver world
class media strategies and integrated experience plans (IEPs) for the Kellogg

Drive the capability of the Kellogg organisation in media through thought leadership, training and coaching.

Deliver continuous improvements to the effectiveness and
efficiency of all media investments.

Inspire and manage the network of Kellogg partner communications
agencies (media, digital, creative).

Principal Duties and Responsibilities

**World class Integrated Experience Plans**

+ Support the brand teams in the development of the strategic role ofchannels (POES) at the Brand Equity Assessment.

+ Lead and coach the brand team through the development of IntegratedExperience Plans (IEPs) on their brands:Annual media strategy/IEP; Platform level media strategy/IEP;Implementation plans; Buying/execution of the IEP

+ Provide thought leadership and skills coaching relevant to thedevelopment of IEPs to internal stakeholders (brand managers, shoppermarketing managers, PR manager, etc)

+ Play a leadership and coaching role across the entire Kelloggagency group (media, digital, creative) as they build IEPs.

+ Identify and develop strategic alliances with appropriate mediapartners.

+ Develop and maintain strong relationships with the Kellogg globalmedia team.

**Effective investment management**

+ Provide expert leadership and guidance to the brand teams and agencypartners on all aspects of media effectiveness and media cost efficiency(eg. campaign measurement framework; marketing mix modelling; media auditing; annual media negotiations; etc)

+ Set and manage an annual efficiency improvement (KIMM) target formedia investment.

+ Work with the finance business partner to manage and report onannual media budgets across the portfolio, ensuring delivery versus budgettargets and phasing requirements.

+ Oversee MBA/PO sign off process across the portfolio and work withfinance business partner to manage a monthly reconciliation with the mediaagency.

**Agency partner management**

+ Set expectations with the media agency around required deliverystandards at key stages of IEP development (annual media strategy;platform level media strategy; implementation plan; media buying; campaignmeasurement + reporting). Buildstrong collaboration with the agency – inspiring, guiding and coachingthem to deliver at the required standards.

+ Drive for capability development within the media agency in orderto meet current and future Kellogg needs.

+ Conduct 6-monthly and annual performance reviews with the media andcreative agency to ensure the relationship strengthens over time.

+ Work with the Digital Marketing Managers to conduct digital agencyreviews.

with Kellogg procurement to deliver the annual media and creative agency
contracts (establish scope, brief agency, negotiate fee).

years experience.

The role requires a strategic media and communications expert of min 10-15
year’s experience.

The Role requires regional and local market experience.

individual will have a passion for and a deep understanding of media and
communications coupled with a strong commercial sense and a proven track record
working on either agency or client side.


This position requires regular attendance and
punctuality in accordance with Company policies. Additionally, the ability to interact well
with other employees and work overtime, as necessary, is required. All employees are responsible for
implementing Kellogg EEO policy and Affirmative Action commitments.

**Title:** _Media and Connections Director Asia Pacific & Africa_

**Location:** _Singapore_

**Requisition ID:** _MAR001642_

**Job Function:** _Marketing_

**Job Type:** _Professional_

**Closing Date:** _Jan 1, 2018, 11:59:00 PM_

**Relocation Assistance:** _Yes_
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Company Name: Kellogg
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