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Job Title: Senior Brand Manager (과/차장급)
Company Name: Kellogg
Location: 11, South Korea
Position Type: Full Time
Post Date: 12/27/2017
Expire Date: 01/21/2018
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Information Technology, Sales, Executive Management, Research & Development
Job Description
Senior Brand Manager (과/차장급)
Grow with us as a Sr. Brand Manager. An exciting opportunity has arisen for a Sr. Brand Manager to join our busy Marketing team. In a consumer focused organisation, this Sr. Brand Manager role reporting to the Marketing Manager, will lead and execute all elements of the Marketing Mix for a growing category to positively impact the top and bottom line of the business.


In your role as Sr. Brand Manager - Kids at Kellogg Korea, you will be part of our success by

+ Prepare and agree the annual volume and investment plan for Kids brands. On an ongoing basis, monitor and review these plans to ensure performance vs. objectives and efficient use of resources to achieve the established goals

+ Brilliantly build Kids Brand Plan of the brands managed in order to deliver the annual biz plan, in line with Global Brand Plans. Also execute the calendar of brand building activities for the brand based on the annual brand plan.

+ Work closely with Global (Area) marketing people to ensure global communications and promotions are adapted appropriately to the local market, and to plan or develop materials to support local brands, as agreed via the annual business planning & brand planning process. This will also involve close cooperation with local Nutrition for Brand Activation to ensure alignment and approval of specific brand claims & messages (in compliance with country specific legislation).

+ Work with Innovation manager to prepare and execute Innovation launch plans in KOR market, along with area team. Provide input to Innovation manager throughout stage gate process.

+ Work with the internal counterparts and media agencies in media planning process, ensuring the most efficient use of investment through a variety of communication channels

+ Initiate to propose the research and/or help execute local research projects as required

+ Undertake brand analysis as requested as part of the annual planning cycle

+ Work closely with trade marketing, KAM and sales team to ensure effective execution of actions at point of sale.

+ Continuously monitor brand performance and competitor activity, proactively reacting to changes and threats; be able to provide estimations and forecasting about volume and share

+ Manage the day-to-day business processes for the brands to ensure effective and efficient business management (e.g. budget management, A&P closing and report, ATL & BTL activities timeline management, Review process, etc.)

+ Respond to data requests from Area Marketing as required

+ Supervises & coaches, ensuring clear direction to this reportee and all Kellogg’s Talent Management Processes will follow.


As well as proven success in a similar role and a hunger to learn, you must be able to meet the following requirements:

+ Bachelor's degree or equivalent

+ Must be bilingual and able to communicate effectively in both Korean and English

+ Minimum 8 years classic blue chip FMCG marketing experience.

+ Self-motivated, highly flexible and takes the initiative to do what’s needed

+ Ability to provide clear leadership and direction to cross-functional teams and present outputs to a broad range of internal and external customers

+ Strong oral, written communication, and presentation skills

+ Skilled at using personal influence to achieve results

+ Strong analytical skills and ability to make actionable recommendations

+ Experience managing a P&L


Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.

**Title:** _Senior Brand Manager (과/차장급)_

**Location:** _KR-11-Gangnam-gu_

**Requisition ID:** _MAR001641_

**Job Function:** _Marketing_

**Job Type:** _Professional_

**Closing Date:** _Jan 25, 2018, 9:59:00 AM_

**Relocation Assistance:** _No_
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Company Name: Kellogg
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