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Job Title: Senior Integrated Promotions Manager
Company Name: Kellogg
Location: BATTLE CREEK, MI United States
Position Type: Full Time
Post Date: 10/04/2017
Expire Date: 10/27/2017
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Customer Service and Call Center, Finance/Economics, Information Technology, Law Enforcement, and Security, Sales, Executive Management, Research & Development
Job Description
Senior Integrated Promotions Manager
Are you looking to use your creativity and innovation to play a key role in advancing our market-leading brands? Grow with us as your goals will be achieved in an environment that cares about career development. Lead with us as you keep our promotion marketing cutting edge and our consumers excited and engaged. Enrich yourself as you work for a company that delights the world through foods and brands that matter.

While you are at it you’ll be building your network and expertise in a thriving environment of professional development and teamwork. And together we’ll build a stronger future for our company and your career.


In your role as a Senior Integrated Promotions Manager at Kellogg, you will be part of our success by:

+ Ability to translate Business Unit and Integrated Marketing strategy into execution of events that drive brand equity, effectively incorporate partner equity and drive sales/customer support of targeted brands, or a portfolio of brands.

+ Consistently drive cross-functional alignment and integrate other functions (including brand marketing, sales, shopper marketing, experience planning and insights) & other BU’s into Integrated Marketing activation.

+ Manage financial planning process & budgets for assigned programs

+ Understand and effectively communicate risk & opps for assigned programs

+ Fully participate in and lead portions of the planning process (strategies through plans) effectively delivering programs that contribute toward Kellogg’s growth goals, and are aligned to strategic objectives.

+ Inclusive of shopper segmentation learning, insight development, behavioral problem identification and agency briefing

+ Formally present, as part of the planning process, to senior Kellogg leadership

+ Manage the creative development process for integrated marketing (shopper centric) programs.

+ Manage Promotion/Shopper agency partners- including scope of work for assigned programs across channels, ensuring omni-channel commercialization is built into program design.

+ Inclusive of Promotions/shopper agency, premium agency, and other external agencies as needed.

+ Manage the partnership development process with outside partners, including terms, contract development, cross-functional alignment and internal approvals.

+ Directly contribute to Kellogg market share, net sales and operating profit targets via flawless execution of Integrated Marketing platforms.

+ Identify potential obstacles with commercialization of programs and recommend solutions to mitigate/resolve issues.

+ Deliver post analysis and key learning from assigned programs to build learning for the future.


As well as a hunger to learn and succeed in Marketing and to be considered for this position you must be able to meet the following requirements:


+ Bachelor’s degree

+ Experience managing people/teams

+ Experience leading projects cross-functionally

+ Experience in creating marketing, sales, promotion or shopper marketing strategy/plans

+ Experience in managing creative agencies

+ The ability to effectively engage and interact with business unit, country and area marketing and sales leadership teams and Company executives

+ Ability to manage conflicting agendas and drive for objective, fact based resolution of debate

+ Strong verbal and written communication


+ MBA or Master’s Degree


+ Up to 20% of travel is required for this role

+ Flexibility to work extended hours at times when required to deliver results and meet critical deadlines

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at for English or this Link at for Spanish.

**Title:** _Senior Integrated Promotions Manager_

**Location:** _USA-MI-Battle Creek - Corporate Headquarters_

**Requisition ID:** _MAR001556_

**Job Function:** _Marketing_

**Job Type:** _Professional_

**Closing Date:** _Nov 2, 2017, 10:59:00 PM_

**Relocation Assistance:** _Yes_
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Company Name: Kellogg
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